The Webby Awards definitely feature a number of awesome sites, but indy blogs like Laughing Squid are far from the majority here. The reality is that no matter how cool Google’s new corporate subsite is, it probably doesn’t make for good reading. And I’m starved for new reading material.

If media consumption and personal growth function along the “garbage in, garbage out” adage, then I want to be feeding myself local grass-fed, free-range, organic content. Jason Calacanis dubbed Web 3.0 the Age of Expertise. Judging by the state of my feeds, social profiles and aggregators —- I need to update my list of experts.

I am tired of surviving on fact farts and am eager to discover new publishers, videographers and conversationalists. Friend and SF Blog Club founder Murray Newlands just launched the Media Awards for the best and brightest content publishers and I was ecstatic to act as a judge. I’m hoping to be blow away by all the new reading material and I hope some of the little guys will apply and attend for the Oct 26 event at PayPal San Jose. Want in? Visit Murray’s site: themediaawards.com.

EVENT SPONSORS: Sponsors include PayPal, GrowMap, Pace Lattin, Trancos, and Viglink. Media Sponsors include MediaVision, Read Write Web, Adrants, My Blog Guest, FeedBlitz, Web Traffic Control, Affiliate Marketing Awards, and Bloggeries.