VILLAGERS WITH PITCHFORKS highlights the publishing tools, business / social media strategies and people that make it possible for others to incite and enact positive change.
In 2007, Frito-Lay, Chevrolet, Alka-Seltzer and the NFL invited fans to create ads aired during the Super Bowl. An iMedia article claims that Frito-Lay “saved six or seven figures on the production cost”… [cont’d]
