I just wrote an article for Mashable about QR Codes and Microsoft just launched TAG this morning- a new type of code. In the same way I like QR codes, I like TAG. But this video tells me someone doesn’t get the point. The coolness doesn’t come from being advertised to, it comes from being able to embed the codes with your own secret messages. It’s like using an invisible pen to create lude inside jokes and stick it to the man. God, isn’t that obvious?