META-SPLOSION! Yesterday I saw a blog dedicated to a blog - and it was climbing up the Y Combinator front page. JWB’s blog will summarize Joel on Software’s many lessons down to one sentence per essay. While this may not sound like a useful exercise, it’s a great way to index the thousands of essays written by software guru Joel Spolsky. Spolsky recently wrote that he was hanging up his blogging hat.

While he started Joel on Software as a way to drive users to Fog Creek Software, the now famous programmer / blogger finds that maintaining the property requires 1/3 of his time.

QUITTING WHILE THE GETTING’S GOOD


Said Spolsky, “My hope is that giving up blogging and the rest of it will be the equivalent of making a cross-eyed kid wear and eye path on his good eye for a while: The weaker eye will grow stronger. My company needs to get better at what every other company already knows - how to promote and market products without depending on one single channel.”

While Spolsky’s single channel has earned him a number of contracts and more than 1 million unique visitors per month, his decision to concentrate on new markets is an interesting one. Says Spolsky,”It can’t be about you. It has to be about your readers, who will it’s hoped, become your customers. It has to be about making them awesome.”