If one more coddled internet celebrity complains about “breaking through the social media noise”, I’m going to tip them out of their Aeron chair and dump 6 kinds of recycling and an Odwalla juice on them. Noise about noise is not only noise, but it’s noise that is 5-year-old rhetoric. Ummm, Kanye West called, he wants his attitude and noise back.

There’s tons of awesome stuff happening right now. For instance, last night I found a CERN link on Twitter that just so happened to be broadcasting a live cast of the the large hadron collider being fired up to collide subatomic particles at three times the energy levels as previously recorded. At every moment I worried that all those Swiss scientists would be engulfed into a gigantic black hole. It was riveting.

Hate is Like a Black Hole - It Sucks. Lamenting the web as an echo chamber is dumb. Now you can say my hate for haters is also part of the echo chamber but I have a brilliant new discovery - not subatomic - but brilliant nonetheless:

1. The web is not a television set: You set the programming for the channel of your choosing. If you find too much of what people are saying is the same, then cancel them. Reduce the number of feeds, friends and followers that are exactly the same. It’s not other people that are ruining the internet. It’s you. Stop publicly complaining and scrub your channels for duplicates.