Women my age and in my profession love wine. It’s less carby than beer, less hillbilly than cider, and goes well with Neko Case and bubble baths. Given my fast-approaching cougar status and the fact that I’ve spent the last 2 weeks engrossed in a book about the Rise and Fall of the Mondavi Wine Dynasty I was excited to attend this week’s panel on Social Media and Wine.

In a classic industry where great quality can only be recreated in small quantities, it’s amazing to see the “land of plenty” social media world broached by wine marketers.

But beyond Gary Vee-ing yourself all over YouTube and creating winery Foursquare badges, can you really use social media to build awareness, sell cases and empower wine club members? Here are a few tactics I know would appeal to me:

Smells Like Coug Spirit: Sarah Jessica Parker didn’t single-handedly revive the Cosmopolitan, Manolo Blahnik and Halston because they’re far superior products. They’re back because a great number of urban professional women identify with Carrie Bradshaw and the freedom of consuming luxury products on their own dime. I don’t want to know about fermentation processes or Costco sales, I want to know about the Grand Cru. Tweet me something romantic and make me feel like I deserve it.

Inquiring Minds Want to Know: I don’t even own a television set but I know that Rocco DiSpirito won the James Beard Award, was voted America’s Best New Chef by Food and Wine Magazine and is a super smoking hot beefcake. If he, Alice Waters or anyone else famous has your wine on their menu, let me know about it. I love celebrity gossip, so dish it. Put it on displays, add it to a sleeve on the bottle, offer their testimonial in social media and upload recipe pairing and videos to your storefront site.

Groupon for Wine Clubs…But Classy-like: This isn’t Wine Woot but something branded like a Gilt Group luxury reserve wine site. The ideal site would include daily updates on new time-sensitive specials, social aspect for sharing the deal with friends, recommendations on food pairings and a photograph of a handsome and lonely European winemaker talking about his philosophy. Duh.