Last week I was invited to preview Catfish - a movie about a kid who meets a family on Facebook. Since the premier of the movie people have been talking about it as a fake-umentary but I want it to be something more clever…
What if the movie has been premiered in 5 different cities with a different ending for each city? Seriously…only assholes spoil movie endings. What if only the assholes figure out that this movie is just an experiment in virality? Dun, dun, dun.

What madmen would dare attempt to dupe the all-knowing internet?

NO ONE MESSES WITH THE TWITTERS
If this were true, then in a few months there would be anger, outrage, I-told-you-so’s and mad track backs. It’d be as if James Frey wrote another controversial book and again broke Oprah Winfrey’s heart into A Million Little Pieces. But in this case the little pieces would be Twitter and Facebook pointing back to the ruse and from here we’d have a new documented mass of meta-media with the inciting fake-umentary as the kernel of the meme. It’s all so fucking easy.

Emotional turmoil! Lightning bolts! Someone turn on the bat beacon and get Alex Jones down here! Brain…can’t… Error 404